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TUCSON, ARIZONA – The Tucson Sugar Skulls are pleased to announce that Jay Gonzales, a Tucson native, and long-time local businessman, has been named President of the organization effective immediately.

Gonzales will be responsible for all non-football operations including corporate sales and sponsorships, ticketing, game operations, and media and community relations. He replaces former Executive Director Mike Feder, who resigned at the end of the Sugar Skulls’ inaugural season to focus on his family and other business interests.

Gonzales served as the Sugar Skulls’ Director of Media Relations in the team’s first season. In addition to his media duties, he was primarily responsible for the team’s social media as well as the team’s graphic and promotional design work. The organization received the award for Best Media Relations from the Indoor Football League following the season.
“Jay checks all the boxes in terms of what we were looking for including being a part of the Tucson community his entire life,” said Sugar Skulls Owner Cathy Guy. “His leadership, passion, structure, and organization will allow us to continue to succeed.

“We believe in the importance of continuity and have been fortunate to have Jay on our team in our inaugural season. Jay is helping us build a winning culture based on preparation, hard work, accountability, and honesty.”

Gonzales is a graduate of Sahuaro High School and the University of Arizona where he earned a bachelor’s degree in journalism. He started as a reporter at the Arizona Daily Star in 1981 where he covered news, sports, and business over 10 years. He was the manager of Tucson Electric Power Company’s award-winning Public Affairs Team for nine years. He also spent two years as communication director at the City of Tucson. He has operated his own public relations firm since 2009 and has been a contributing editor and writer for BizTucson magazine, the region’s leading business magazine, for the past three years.

“Being a part of the Sugar Skulls this past year has been one of the great experiences of my professional life,” Gonzales said. “I’ve always been passionate about sports in this town, and to be able to lead a professional sports organization in my hometown is something that I never could have anticipated while growing up here.”

Gonzales has a long history of community involvement as a member of numerous boards and organizations, and in 1998 he was named the Tucson Metropolitan Chamber of Commerce Man of the Year. His sports background includes serving on the boards of the Copper Bowl/Insight

Bowl and the Tucson Fiesta Bowl Committee. He has been a statistician for University of Arizona men’s basketball for nearly 30 years and is also a statistician for women’s basketball. He was a baseball and softball coach at The Gregory School for seven years where he also served as a public address announcer for the school’s basketball and volleyball teams for the last 10 years.

“Our mission as an organization is to be a positive influence on the community, to provide our fans with a fun, exciting and affordable product, and to positively impact business, not only downtown where we play, but throughout the region,” Gonzales said. “Everything we do will be centered on that mission.” Gonzales has been married to Gabrielle Fimbres Gonzales for 28 years. They have a son, Adam, who is an assistant director of communication services for the University of Arizona Athletics, and two daughters, Alana and Rachel, who both attend the UA.

Here is the 2020 Season Ticket Order Form for you to DOWNLOAD.

Season Ticket Renewal Deadline is July 31

The deadline is July 31 for 2019 Tucson Sugar Skulls season ticket holders to renew their tickets and ensure they keep the same seats they had for the inaugural season.

As previously announced, some ticket prices have been reduced for the 2020 season. And there are early-bird discounts for other sections.

The new ticket prices for 2020 keep the prices that were reduced for the last two regular season home games. Corner seats were reduced to $10, with upper end zone seats down to $15 and lower end zone seats at $25. In other changes for 2020, sideline corner seats – those in the end sections on the sidelines, sections 101, 125, 201 and 225 – are also dropping to $15 for upper seats and $25 for lower seats.

Early-bird discounts apply for upper and lower sideline seats if purchased by the renewal deadline.

Season tickets can also be purchased on a payment plan with a 25% payment upon ordering, and then 25% payments by the end of September, November and January.

After July 31, all tickets not renewed will go back into inventory.

The following chart shows 2020 ticket prices and a comparison to 2019 prices.


Sugar Skulls running back Mike Jones and linebacker Zach Allen were named to the All Indoor Football League first team today as the league began announcing its 2019 season honorees. Defensive back Dee Maggitt Jr. was named to the second team.

For Allen, it is the second straight year he was named the league’s top linebacker. He earned the honor in 2018 as a member of the Iowa Barnstormers. Allen led the Sugar Skulls with 88 total tackles including 10 tackles for loss. He also intercepted a pass. This was Allen’s third year in the league.

Jones, playing in his rookie season, led all IFL running backs with 711 yards rushing despite missing two of the Sugar Skulls 14 games. His average of 59.3 yards per game led the league. He had 21 rushing touchdowns and another 293 yards receiving and four TD catches.

Maggitt Jr. led the Sugar Skulls with four interceptions and he was third on the team with 41 tackles. He also had the team’s only kickoff return for a touchdown. He was named IFL Player of the Week twice, once on defense and once for special teams. Maggitt Jr. was a second-team All-IFL selection in 2016.

“Zach, Mike and Dee worked hard all year and the honors are well-deserved,” said Head Coach Marcus Coleman. “We had a young team this year and these three players were a huge part of the success we had and getting to the playoffs in our first year.”

The Sugar Skulls ended the season with a 7-8 record, including a playoff loss to the Sioux Falls Storm, in the team’s first season as a franchise. Tucson finished in a tie for fifth place in the regular season.

The complete All IFL Team is below.

2019 All-IFL Teams

1st Team All-IFL Offense

2nd Team All-IFL Offense


Daquan Neal, Iowa Barnstormers

E.J. Hilliard, Quad City Steamwheelers


Running Back:

Mike Jones, Tucson Sugar Skulls

Davonte Sapp-Lynch, Nebraska Danger


Wide Receiver:

Ryan Balentine, Iowa Barnstormers

Brandon Sheperd, Sioux Falls Storm


Wide Receiver:

Quinton Pedroza, Quad City Steamwheelers

Jarrod Harrington, Arizona Rattlers


Wide Receiver:

Keyvan Rudd, Quad City Steamwheelers

Marques Rodgers, San Diego Strike Force


Offensive Line:

Lamar Mady, Arizona Rattlers

Demarious Loving, Iowa Barnstormers



Steven Gurrola, Arizona Rattlers

Oliver Lumpkin, Iowa Barnstormers


Offensive Line:

Forrestal Hickman, Sioux Falls Storm

Vincent Calhoun, Green Bay Blizzard


1st Team All-IFL Defense

2nd Team All-IFL Defense

Defensive Line:

Chris Martin, Nebraska Danger

Claude Davis, Sioux Falls Storm


Defensive Line:

Nikolaus D'Avanzo, Arizona Rattlers

Lance McDowdell, Arizona Rattlers


Defensive Line:

Silverberry Mouhon, Green Bay Blizzard

D'Vonn Brown, Nebraska Danger



Zach Allen, Tucson Sugar Skulls

Treyvon Williams, Iowa Barnstormers


Defensive Back:

Davontae Merriweather, Arizona Rattlers

Brandon Roe, Nebraska Danger


Defensive Back:

Tyrell Pearson, Iowa Barnstormers

Dillion Winfrey, Arizona Rattlers


Defensive Back:

Allen Chapman, Arizona Rattlers

Dee Maggitt Jr., Tucson Sugar Skulls


Defensive Back:

Bakari Triggs, Green Bay Blizzard

Danzel McDaniel, Quad City Steamwheelers


1st Team All-IFL Special Teams

2nd Team All-IFL Special Teams


Jimmy Camacho, Arizona Rattlers

Ernesto Lacayo, San Diego Strike Force


Kick Returner

Marques Rodgers, San Diego Strike Force

William Gibbs, Bismarck Bucks


Mike Feder, the Tucson Sugar Skulls’ executive director since the formation of the franchise last year, is stepping down from his position to focus on his family and the sports ventures he founded prior to joining the organization.

Feder, 67, has spent nearly 40 years in executive positions with a number of sports franchises, including 15 years as the general manager of Tucson’s Triple-A baseball teams, other indoor football teams, and as executive director of the local Nova Home Loans Arizona Bowl.

He co-founded and operates the annual Mexican Baseball Fiesta played each fall in several Arizona cities, including Tucson, and with journalist and radio personality Steve Rivera owns and operates the Lute Olson Fantasy Basketball Camp which takes place each August.

“I want to thank Kevin and Cathy Guy for giving me the opportunity to be a part of this great organization,” Feder said. “I’m glad I had a chance to play a role in the inaugural season. It’s just time for me to slow down a little and get ready to be a grandpa for the first time, help organize the Lute Olson Fantasy Basketball Camp, and continue being the president of the Mexican Baseball Fiesta for the ninth year.

“I know this franchise has a great future. I plan on being one of the biggest Sugar Skulls fans in Tucson.”

Feder was announced as the Sugar Skulls’ first executive director when the formation of the team was announced last August. He leaves the position on June 30.

“We genuinely appreciate Mike’s commitment to helping the Sugar Skulls get off the ground and set the stage for future success,” said Sugar Skulls Owner Cathy Guy. “It was important for us to establish ourselves as Tucson’s team with management firmly rooted in the community. Mike’s knowledge of Tucson and the business community helped us have a successful season from a business standpoint. We wish him all the best as he leaves our organization.

“Our goals remain the same which are to run a successful franchise from a competitive and business perspective, and to be an integral part of the community. We had an exciting and successful first season and we expect to continue that into our second year.”


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